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The Real-Life Story Of The Humble Beginning of Luxe Performance

Luxe Performance wasn’t merely another rapid-fire business idea that was thought up in a corporate “think tank”. It was founded on the need for a solution to a real problem. My name is Kyle Steinmeyer and several years ago I was out on my jet ski. It was a bright sunny day on my beautiful hometown lake. At one point, I made a sharp turn, fell off my jet ski, and I lost my favorite pair of sunglasses…for the third time. Needless to say, I was beyond frustrated. And to my surprise, my best friend Trey also lost his favorite pair of sunglasses at this lake the very same day!


It was at that frustrating time that I had a big “AHA!” moment that eventually became the catalyst behind what’s now become Luxe Performance. I knew that if my friend and I were both losing our favorite pairs of sunglasses out on the lake, then there were probably many others facing this same frustrating (and costly!) problem as well.

I knew there were other sunglass straps on the market already, but they were not only long and bulky, but they could also be annoying and downright ugly. It seemed like every type of sunglass strap was the exact same. That’s when I had the idea to make sunglass straps that not only looked much better, but were also a lot more functional, sleek and also easily adjustable. This way I could quickly adjust the strap as needed. When I’m on my jet ski, I tighten them as much as I can, but for everyday use, I can keep them looser and my glasses around my neck when I’m not wearing them. I’ll never leave my glasses on the restaurant table or anywhere else again because they’ll always be with me!


After a lot of trial and error, and a lot of testing, we’ve truly perfected the most stylish and highly functional sunglass straps on the planet. Our premium sunglass straps are made to look great, feel amazing, and help keep your sunglasses from getting ripped off your head no matter what Mother Nature throws at you. We’re passionate about not only what we do here at Luxe Performance, but we also put this same love and passion into every single product we produce as well to keep our loyal customers satisfied and happy!